Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

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Product Description

Authored by a well-known figure in the field.

• Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
• Individual chapters address the differences involved in marketing different types of events.
• Examines future trends and key issues such as how to reach new event attendees.
• Includes appendices with sample forms, contracts, and more.

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) Review

When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter.
The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events.

Most of the consumer Reviews tell that the "Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)" are high quality item. You can read each testimony from consumers to find out cons and pros from Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) ...

Fundamentals of Physical Volcanology

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Fundamentals of Physical Volcanology is a comprehensive overview of the processes that control when and how volcanoes erupt. Understanding these processes involves bringing together ideas from a number of disciplines, including branches of geology, such as petrology and geochemistry; and aspects of physics, such as fluid dynamics and thermodynamics.

This book explains in accessible terms how different areas of science have been combined to reach our current level of knowledge of volcanic systems. It includes an introduction to eruption types, an outline of the development of physical volcanology, a comprehensive overview of subsurface processes, eruption mechanisms, the nature of volcanic eruptions and their products, and a review of how volcanoes affect the environment.

Fundamentals of Physical Volcanology is essential reading for undergraduate students in earth science.

Fundamentals of Physical Volcanology Review

This book is a great choice for an undergraduate Volcanology class, or the interested "volcano buff". For a graduate class you may wish to supplement with peer revieved articles.

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Handbook of Dermatology: A Practical Manual

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Because dermatology is a complex visual specialty that mixes medical and surgical approaches to management, trainees need fast access to a wide range of material. This concise new reference uses tables, algorithms, protocols, guidelines, and staging and scoring systems to present succinct guidance on best-practice patient care. Structured around three components -- medical, surgical, and pharmacological -- the book consolidates the core Board exam information residents most often look up. Handbook of Dermatology: A Practical Manual was road-tested as it was developed to ensure usefulness for dermatology residents, dermatologists, and family physicians.

Handbook of Dermatology: A Practical Manual Review

Having a Kindle, I ordered the kindle version. The information within the book is essentially the same, with a two caveats.

First, the publisher of the book decided to insert the charts (which contain text) as images. This means they are not searchable. These same charts are microscopic, so you have to zoom into each chart to view it. If the publisher had taken the time to proofread this text just once on a kindle or any of kindle's reader software (PC/Android/iphone), it would obviously have been corrected.

Second, the kindle itself is a little slow for a book which is meant to be a quick reference. This text would be an amazing addition for e-book format on a tablet if only the chart and diagrams weren't so small.

I ordered the hardcopy and will request a refund from amazon for the kindle version.

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Investing in the High Yield Municipal Market: How to Profit from the Current Municipal Credit Crisis and Earn Attractive Tax-Exempt Interest Income (Bloomberg Financial)

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A practical guide to profiting from the high yield municipal market

This unique guide to the high yield municipal bond market sheds some much-needed light on this esoteric but profitable corner of the fixed-income world. It fills the void between the general reference handbooks on municipal bonds and the superficial treatment of do-it-yourself bond guides, with an emphasis on practical trading applications.

Having witnessed the beginning of the modern high yield tax-exempt institutional market, author Triet Nguyen documents its historical evolution, outlines a conceptual framework for high yield tax-free investing, one that takes into account both interest rate and credit cycles, and reviews the latest historical data on municipal defaults, including for the first time the non-rated sector. Current distressed opportunities are also discussed. Along the way, Nguyen takes the time to discuss in detail the pros and cons of investing in pre-packaged high yield vehicles� �from mutual funds to hedge funds to exchange-traded funds ��with frank and objective insider tips on how these slickly marketed products really work. For the truly committed investor who wants to do his or her own homework, Nguyen and a group of industry experts go over the key investment considerations for several major classes of high yield tax-exempt bonds.

• Offers unique insights into the risk/return, trading, and liquidity characteristics of high yield municipal instruments
• Includes interesting case studies to fully illustrate the high yield investing process
• Written by an insider of both the asset management industry and the broker-dealer community

Investing in the High Yield Municipal Market will put you in a better position to profit in this arena and help you excel in today's tough financial environment.

Investing in the High Yield Municipal Market: How to Profit from the Current Municipal Credit Crisis and Earn Attractive Tax-Exempt Interest Income (Bloomberg Financial) Review

This is a very good book. It is also a hard book, so I don't think many of my readers will benefit from it.

Score yourself:

* How well you do understand bonds?
* How well do you understand muni bonds?
* How much do you understand about credit analysis?
* Do you understand how municipal credit is different from corporate credit, including how the bankruptcy code works in each case?

If you are positive on three or four of those questions, this book will help you. If positive on two, it might help you. If less, forget it. This is a book for those that have some knowledge of bonds generally and municipal bonds in particular.

I learned a lot from this book, but I have a lot of experience with bonds. This book is a hybrid. It is written mostly by the author, who recruited experts to write specialty chapters.

Here is my main misgiving on the book: in order to invest in high yield municipals, you really need an adviser next to you to guide you. Even though the book says a lot of true things, there is no replacement for the person sitting next to you, who correct you in "real time."

Aside from what is written in this book, if you are willing to put in a lot of time to understand the high yield muni market, you could do quite well. But this is not adequate for average investors -- I don't think any book could be for high yield munis.

But the book is a really good introduction to the high yield muni market. If you understand that it is only an introduction, the book will be valuable to you as you search for more knowledge. This book is great, but it is not enough. I don't think any book could be enough, because there are a lot of complexities in these markets, and who would pay for a 2,000 page book?

Quibbles

Already expressed.

Who would benefit from this book: If you want to get an introduction the the high yield municipal bond market, you will benefit from this book.

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Key Methods in Geography

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This is a completely revised and updated edition of the best-selling, standard student resource.

Key Methods in Geography is an introduction for undergraduates to the principal methodological issues involved in the collection, analysis and presentation of geographical information. It provides an accessible overview, which will be used by students as a reference throughout their degree, on all issues from research design to presentation. A unique feature of the book is that it provides definitions of terms from both human geography and physical geography; especially relevant now that environment is so critical to our understanding of geography.

Organized into four parts: Getting Started in Geographical Research; Data Collection in Human Geography; Data Collection in Physical Geography; Analysing and Representing Geographical Data - each chapter comprises:

�� a short definition

a summary of the principal arguments

� a substantive 5,000-word discussion

� � use of real-life examples

�� annotated notes for further reading

The teaching of research methods is integral in all geography courses. Written in an accessible way - by established figures in the discipline - the text provides thorough explanations of key methods and their applications, illustrated with everyday examples. Key Methods in Geography identifies the key analytical and observational strategies with which all UK geography undergraduates must understand to complete their degree.

Key Methods in Geography Review

This book is very useful for my geography class.
It also provides insightful methods of being the field whether human geographer or physical geographer.
Great read and easy on the brain to comprehend

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Nonlinear Optimization

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Optimization is one of the most important areas of modern applied mathematics, with applications in fields from engineering and economics to finance, statistics, management science, and medicine. While many books have addressed its various aspects, Nonlinear Optimization is the first comprehensive treatment that will allow graduate students and researchers to understand its modern ideas, principles, and methods within a reasonable time, but without sacrificing mathematical precision. Andrzej Ruszczynski, a leading expert in the optimization of nonlinear stochastic systems, integrates the theory and the methods of nonlinear optimization in a unified, clear, and mathematically rigorous fashion, with detailed and easy-to-follow proofs illustrated by numerous examples and figures.

The book covers convex analysis, the theory of optimality conditions, duality theory, and numerical methods for solving unconstrained and constrained optimization problems. It addresses not only classical material but also modern topics such as optimality conditions and numerical methods for problems involving nondifferentiable functions, semidefinite programming, metric regularity and stability theory of set-constrained systems, and sensitivity analysis of optimization problems.

Based on a decade's worth of notes the author compiled in successfully teaching the subject, this book will help readers to understand the mathematical foundations of the modern theory and methods of nonlinear optimization and to analyze new problems, develop optimality theory for them, and choose or construct numerical solution methods. It is a must for anyone seriously interested in optimization.

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Nonlinear Optimization Review

This outstanding book fills the need for a recent introductory graduate textbook in nonlinear convex optimization. The book is divided into 2 parts: Part I deals with theory while Part II deals with algorithms for nonlinear convex optimization. Topics covered in Part I include basic convex analysis, optimality conditions, and Lagrangian duality. There are a number of interesting examples distributed throughout the discussions in Part I - some of these examples include recent concepts like semidefinite programming. The author also highlights the importance of DIFFERENTIABILITY in convex optimization - in fact he devotes separate sections for the optimality conditions of smooth convex and nonsmooth convex problems. Part II discusses algorithms for smooth unconstrained and constrained optimization and finally subgradient, bundle, and trust region schemes for nondifferentiable optimization. The discussion on algorithms for nondifferentiable optimization is new and an important ingredient in this book - for more details one can refer to the 2 volume set by Hiriart-Urruty and Lemarechal. However, there is no discussion on INTERIOR POINT METHODS and this is the only notable omission in the book. For more on interior point methods in nonlinear optimization, one can refer to the recent book by Nocedal and Wright. Personally, I enjoyed this book immensely, and I look forward to using it in a graduate course on nonlinear optimization.

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