Mbusiness: The Strategic Implications of Mobile Communications

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Product Description

MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments.


MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.

Mbusiness: The Strategic Implications of Mobile Communications Review

There's no doubt that we a moving on from e-Commerce to m-Commerce and eventually, we'll get there to U-Commerce, the Ultimate, Ubiquitous, Unison and Unversal. "Mbusiness: The Strategic Implications of Mobile Communications" by Stuart Barnes is one of the best limited resources available for the strategic consideration of m-commerce in business. The technlogies, the business models and implementation/deployment of mobile communications are all considered. You must get this to know what is coming on and how to design appropraite strategies.

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