Product Marketing for Technology Companies

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Product Description

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

Product Marketing for Technology Companies Review

This book would be more accurately titled, "Product Management for Technical Companies" because it addresses actual marketing only in small portions. If you are an engineer who is moving to a product management role, the content seems adequate. You will also like the extensive use of management flow charts, data graphs, spreadsheets that illustrate key concepts.

Most of the consumer Reviews tell that the "Product Marketing for Technology Companies" are high quality item. You can read each testimony from consumers to find out cons and pros from Product Marketing for Technology Companies ...