Sunday, March 31, 2013

Introducing Communication Research: Paths of Inquiry

Introducing Communication Research: Paths of Inquiry

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Product Description

Focusing on the types of research students will utilize in their careers, this introductory text makes continuous connections between research and its real world application. In an engaging and conversational style, Donald Treadwell introduces the conceptual foundations of communication research, provides practical guidance on the most commonly used methods, and concludes with a chapter on writing up and presenting.

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Introducing Communication Research: Paths of Inquiry Review

Used the book for school. Was in good condition and helped me in the class. What more can someone ask for.

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Saturday, March 30, 2013

Emergency Medicine Manual

Emergency Medicine Manual

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The best-selling pocket reference in emergency medicine!

A Doody's Core Title for 2011!

4 STAR DOODY'S REVIEW!
"This book is outstanding. It is packed with information and amazingly comprehensive for its size. It uses a "just the facts" approach. If one is looking for a condensed version of an emergency medicine textbook, this is the book. It is the best in its class. This latest edition includes helpful color plates of dermatologic conditions and contemporary information on bioterrorism, SARS, West Nile virus and toxicology."--Doody's Review Service

Condenses the essential clinical content from the premier text Emergency Medicine: A Comprehensive Study Guide. Includes color photos of dermatologic and ophthalmic conditions, pharmacologic considerations throughout, and tables of critical differential diagnoses.

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Emergency Medicine Manual Review

So far, the Emergency Medicine Manual has been a great asset to have while doing my ER rotation. It fits conveniently into my coat pocket and after seeing a patient, I can quickly read up on whatever I suspect is main diagnosis, and therefore appear smart when I am being pimped by a resident or an attending. I would recommend it to anyone considering doing ER.

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Friday, March 29, 2013

Critical Issues in Ecotourism

Critical Issues in Ecotourism

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Critical Issues in Ecotourism seeks to shake the current stagnant literature on the subject of ecotourism out of a state of complacency. Drawing upon emerging insights provided by pre-eminent scholars in the field it identifies and comprehensively addresses current critical issues. Accessible to both academic and non-academic audiences, it provides the reader with the following:

* A critical, direct and hard hitting analysis of the real issues that apply to the field of ecotourism
*Contributions from prominent international scholars that address issues of relevance to a diverse and international readership
* Dissemination of the scholarly works of social and natural science addressing this field
* A collection of works by outstanding international scholars, in a comprehensively planned and integrated book

Incorporating rigorous scientific insights in specialised fields of research, for example, identifying and protecting critical habits where tourists engage with endangered species, Critical Issues in Ecotourism is an important and ground breaking contribution set to expose the increasingly mythologized field of ecotourism.

Critical Issues in Ecotourism Review

The book is a collection of 21 academic essays, written by scholars who are representative of the different schools of thought prevailing in the field, ranging from those who believe the concept of ecotourism is simply impossible to those who think that conservation and sustainable economic development can co-exist. Surprisingly, after a bit more than two decades since the field came into existence, there is not even consensus on the definition of ecotourism; therefore, the old controversies and paradoxes still persist, and they are fully discussed throughout the book. Chapter 7 presents an excellent summary of the eight main paradoxes. The material covered is very comprehensive, from comparisons among the schools of thought, through ecotourism and climate change, all the way to minute concerns as biosecurity.

Chapter 5, "Ecotourism, energy use and the global climate" is the perfect example of the paradoxes still prevailing and how the controversies have worsened. The authors criticized international organizations and scholars that promote ecotourism as means for conservation, because they do not recognize its global pollution potential, as a micro/local perspective has been used to analyzed ecotourism projects. Because the top originating countries for international tourism, and also the top spenders, are the U.S and the five richest European countries, most ecotourism trips require long-haul travel as most of the popular ecotourism destinations are located in developing countries. This means that there is significant energy demand and greenhouse emissions from ecotourism related air travel. The example presented is that every tourist traveling from London to Costa Rica is responsible for more CO2 emissions than one Costa Rican in a whole year. Therefore, with an estimated 88.4 million ton per year, the global impact of ecotourism, just as result of long-haul air travel, "is enormous and contradicts" the principle that requires "low environmental impact from ecotourism holidays" (Never mind that in relative terms this amount of emissions is negligible when compared with the world's total emissions). But, on the other hand, the authors also recognize the importance that ecotourism has on the economy of these developing countries, in terms of its contribution to GDP, foreign exchange earnings and employment. So, for the short-term they proposed market-based instruments to reduce air travel emissions. This would mean for the previous example, a 140 euros surcharge per trip for the London-Costa Rica route, and obviously, higher prices will result in reduce travel demand, which in turn, will result in economic losses for the Third World tourism accounts of poor and emerging developing countries, plus, without today's revenues from ecotourism, more pressure will be put by local communities on the ecosystems and natural resources ecotourism is supposed to protect. The paradox is evident.

So what are the authors proposing? Nothing concrete in practice, incredibly, their recommendation is just the use of an open-systems approach to ecotourism research. Or, as it is asserted later in the book, that for ecotourism to become a reality and achieve its lofty objectives it is "the values of visitors themselves that must change" or, success is not possible because ecotourism operates today within an "amoral" or "unethical" framework of "global free-market economy." It seems some people did not learn anything from the economic failure of the Soviet Union, or, are these purists simply in denial regarding true human nature? What are these scholars thinking? Do they want ecotourism to become an expensive and exclusive activity? As illustrated by the elitist cases presented in Chapter 3 regarding the Cousine Island Resort in the Seychelles or Tiger Mountain Lodge in Nepal, for the sake of reducing the insignificant carbon foot print of air travel should every pristine ecotourism destination become so expensive that can only be afforded by the royalty and the rich and famous? Or, on the contrary, and accordingly with the "definitive paradox" presented in Chapter 7, is the ultimate ecotourist the one who stays at home or does "urban ecotourism"?

As the controversies about the concept of ecotourism continues, and scholars are still debating what ecotourism is or must be, some destinations, such as Belize and Costa Rica, have shown in practice that hard and soft ecotourism, together with mass sun and beach tourism can indeed co-exist, without destroying the natural resources upon which the activity relies while allowing sustainable economic development, including benefits for the local communities, and even helping to create awareness among visitors about the value of nature and the environment. Though the book presents some chapters with a more realistic view, such as Chapter 19 on voluntary certification programs, if a more pragmatic and useful field of study is to emerge from ecotourism research many of these academics really need to abandon their utopian concept of ecotourism and stop their denial of basic economics and business principles. Therefore, the practical value of the book is quite limited, so I do not recommend the book for the laymen, because just a few of the chapters are of general interest or down-to-earth.

In the meantime, I am looking forward for Martha Honey's updated Ecotourism and Sustainable Development, Second Edition: Who Owns Paradise?, due by the end of July 2008, where she revisits the country cases from her 1999 edition, includes some new materials, discusses how ecotourism has evolved from its infancy to its present form, and provides an answer to some of the issues and questions she raised back then. Was Costa Rica really able to handle effectively and sustainably its dual strategy of promoting both ecotourism and mass tourism?

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Thursday, March 28, 2013

Technical Analysis: The Complete Resource for Financial Market Technicians

Technical Analysis: The Complete Resource for Financial Market Technicians

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Now, there's a comprehensive, objective, and reliable tutorial and reference for the entire field of technical analysis. For traders, researchers, and serious investors alike, this is the definitive book on technical analysis. Individual investors and professional investment managers are increasingly recognizing the value of technical analysis in identifying trading opportunities. Moreover, the SECs requirement for analysts and brokers to pass Section 86 exams can now be fulfilled with the Chartered Market Technician (CMT) certification.

Author Charles D. Kirkpatrick II has spent decades using technical analysis to advise major investing institutions -- and he currently teaches the subject to MBA candidates, giving him unique insight into the best ways of explaining its complex concepts. Together with university finance instructor and CMT Dr. Julie Dahlquist, Kirkpatrick systematically explains the theory of technical analysis, presenting academic evidence both for and against it. Using 200+ illustrations, the authors explain the analysis of markets and individual issues, and present a complete investment system and portfolio management plan. Readers will learn how to use tested sentiment, momentum indicators, seasonal affects, flow of funds, and many other techniques. The authors reveal which chart patterns and indicators have been reliable; show how to test systems; and demonstrate how technical analysis can be used to mitigate risk.

Technical Analysis: The Complete Resource for Financial Market Technicians Review

Charles Kirkpatrick II, CMT, and Julie Dahlquist, Ph.D., the authors, have decades of experience in using and/or teaching technical analysis on the college level. Their subject mastery is apparent in this well-written all-inclusive textbook , which is clearly and logically written. Each chapter builds on the knowledge learned in prior chapters. In addition, there is an extensive 18-page bibliography.

This 672-page 23-chapter book is written in a college textbook style. For example, each chapter begins with a handful of objectives, followed by the subject matter including large easy-to-read charts and tables (many created using TradeStation charts and data from Ned Davis Research, Inc.), and ends with a conclusion section, as well as review questions.

In the introduction to the subject, the authors review the history of technical analysis, as well as the importance of trends, and the controversy surrounding the validity of the random walk hypothesis and the efficient market hypothesis. Next, the focus is on market indicators (Dow theory, market sentiment, market breadth indicators (ARMS Index, 90% down days, new highs and new lows, and percent of stocks above their 10 and 30 dmas), cycles and patterns, and fund flows into the market. Also reviewed are breakouts, stop placements, retracements, and moving averages.

There is an extensive review of chart construction, chart pattern analysis and trend confirmation using bar charts, candlesticks, and point-and-figure charts. Also covered is a discussion on cycles, Elliott wave, Fibonacci and Gann. Furthermore, there is a discussion of trading and investing and market and issue selection. A chapter on system design and testing, and money and risk management provides additional insight into the subject.

The knowledge imparted by this book can benefit financial professionals, individual investors, college students; financial journalists who want to learn the key concepts of technical analysis, and other interested parties. In addition, this book can also be used as a study guide for the Certified Market Technician (CMT) designation.

This book is substantial in content and a welcome addition to the field. Those wishing to increase their technical analysis knowledge even further, can read books by John Murphy, Greg Morris, Thomas Dorsey, Martin Pring, Steve Nison, and of course the joint work of Robert Edwards and John Magee.

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Wednesday, March 27, 2013

How to Build a Digital Library (Morgan Kaufmann Series in Multimedia Information and Systems)

How to Build a Digital Library (Morgan Kaufmann Series in Multimedia Information and Systems)

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How to Build a Digital Library is the only book that offers all the knowledge and tools needed to construct and maintain a digital library, regardless of the size or purpose. It is the perfectly self-contained resource for individuals, agencies, and institutions wishing to put this powerful tool to work in their burgeoning information treasuries.The Second Edition of reflect new developments in the field as well as in the Greenstone Digital Library open source software.

The authors have based their revisions not only on their own research but also on user feedback over the years since publication. The revision plan includes reorganizing certain chapters and subsections in order to create a clean line of separation between the text portion of the book and the software tools portion of the book.

In the text portion (Part I) the authors plan to add an entire new chapter on user groups, user support, collaborative browsing, user contributions, etc. There will also be new material on content-based queries, map-based queries, cross-media queries, etc., and there will be an increased emphasis placed on multimedia by adding a ?digitizing? section to each major media type (i.e., a new section on Flash and SMIL will be added). To enhance the book's international appeal, a new chapter has been added on ?Internationalization: The Global Challenge? which will address Unicode standards, multi-language interfaces and collections, and issues with non-European languages (Chinese, Hindi, etc.).

Part II, the software tools section, has been completely rewritten to reflect the new developments in Greenstone Digital Library Software, an internationally popular open source software tool with a comprehensive graphical facility for creating and maintaining digital libraries. This software is downloaded over 4500 times per month, the interface has been translated into over 50 languages and the user base hails from over 70 countries (www.greenstone.org).

As with the First Edition, an web site, implemented as a digital library, will accompany the book and provide access to color versions of all figures, two online appendices , a full-text sentence-level index, and an automatically generated glossary of acronyms and their definitions. In addition, demonstration digital library collections will be included to demonstrate particular points in the book.



* Sketches the history of libraries-both traditional and digital-and their impact on present practices and future directions

* Offers in-depth coverage of today's practical standards used to represent and store information digitally in all settings.

* Uses Greenstone, freely accessible open-source software-available with interfaces in the world's major languages (including Spanish, Chinese, and Arabic)

* Written for both technical and non-technical audiences and covers the entire spectrum of media, including text, images, audio and video.

* Web-enhanced with software documentation, color illustrations, full-text index, source code, and more.

How to Build a Digital Library (Morgan Kaufmann Series in Multimedia Information and Systems) Review

There is some really good information in this book regarding the fundamentals, history, theory and practice of building digital libraries. I'd recommend the first half of the book to anybody.

However, the second half of the book is burdened by heavy reliance on the Greenstone software package: a gnarly hack of Perl, C++ and Java code which should be relegated to the software dustbin. It's a shame when quality guidance is burdened by bad software.

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