Understanding the Global Spa Industry

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Product Description

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales.

Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues.

With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry.

Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.

Understanding the Global Spa Industry Review

This book, from the trustworthy Butterworth-Heinemann publishers, is the most comprehensive guide I have found on spa management and marketing. It is equally useful as a college textbook or an industry reference guide.

It is a shame that the method of packaging this book resulted in a wrinkled delivery that affected all 466 pages(it was just stuffed in an envelop rather than the usual quality boxing of Amazon purchases) but that doesn't take away from the value of the information contained. It's condition, however, would degrade its cost if this were a used book - and for the cost of a new book, its condition is a disappointment.

Most of the consumer Reviews tell that the "Understanding the Global Spa Industry" are high quality item. You can read each testimony from consumers to find out cons and pros from Understanding the Global Spa Industry ...