Leveraging Communities of Practice for Strategic Advantage

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How can you build a successful community of practice that is integrally linked to your company's strategic vision? Learn from the first-hand experience of Hubert Saint-Onge, recognized by Fortune magazine as a leader in the field of knowledge capital, and co-author Debra Wallace, the people responsible for a recent project to establish a community of practice for independent agents at Clarica Life Insurance Company� voted one of the most admired knowledge enterprises in the world by practitioners and researchers.

'Leveraging Communities of Practice for Strategic Advantage' combines theory and practice to outline a model for developing successful communities of practice and proposes a direction for establishing communities of practice as an integral part of the organizational structure. Saint-Onge and Wallace relate what worked, what didn't, and why as they tell the story from inception through implementation to assessment. Whether you're developing communities of practice or want to learn how to leverage existing communities for strategic gain, this book provides you with everything you need to launch successful communities of practice in your organization.

Leveraging Communities of Practice for Strategic Advantage Review

The book describes the introduction of a virtual community of practice, the Agents Network, at Clarica Life Insurance, Canada's first and oldest mutual insurance company. The book offers a practical and detailed example of the establishment, implementation and evaluation of the virtual community, with examples of the tools used by the project team at Clarica.The authors introduce the notion of communities of practice as a new strategy to leverage knowledge capital to create sustainable competitive advantage. By valuing communities of practice, by recognising the contribution of community members, and giving support for time and commitment) and providing an infrastructure (e.g. giving them a communication platform, active facilitation and information resources), the authors suggest that organizations can increase the speed of innovation and knowledge sharing.The Community Development Process Model (p.137) provides an excellent 'roadmap' to the approach they undertook that is readily understood. Practical suggestions and tools about evaluating the value of the community are also provided. There is a good combination of theory and practice and, therefore, something for anyone interested in this topic. It has a balance between high-level strategic models, and detailed and practical examples. The approach taken at Clarica was systematic and project-managed, with the organization playing a very active role in facilitating the conceptualisation, establishment, growth and expansion of the community. The organization obviously provided significant resources to undertake the project. Virtual communities of practice, like the one described in the book, clearly require strong organisational support and resources due to the technological infrastructure they require to be effective.The authors do not purport to provide a recipe - rather, they tell a story about the introduction of a virtual community of practice in one organization - as such, the book offers an in-depth view of the process. The questions asked at the end of each chapter are intended to challenge readers to assess whether the approach described would work in their own organization.Practitioners may be tempted to read more widely to find alternative approaches to developing communities of practice, and to select 'the best of the best'. The Clarica approach is only one way, but it does provide sound conceptual models that set the strategic context, as well as diving directly into the detail. There is a useful associated website. Help other customers find the most helpful reviews Was this review helpful to you?�Yes No Report abuse | PermalinkComment Comment

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