Media Audiences: Effects, Users, Institutions, and Power

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Despite the widespread use of the term “audience” in our popular culture, the meaning of ��audience� � is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as �victims� of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

Media Audiences: Effects, Users, Institutions, and Power Review

A great book on media analysis based on the latest research. Written in clear, comprehensible style that is interesting even to those who are not students in the field of communications. I highly recommend it.

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