The Innovation Wave: meeting the corporate challenge

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Product Description

Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.

The Innovation Wave: meeting the corporate challenge Review

I'm an innovation and strategy manager in The Netherlands and I've read many books and articles on the subject. This book stands out, because it offers a huge amount of information, best practices, thoughts, dilemma's and paradoxes on the subject. The author is responsible for running the Innovation Exchange Initiative at London Business School at wich Innovative companies exchange information. This position garantuees she can tap into the latest insights on innovation.
The book also has contributions from great thinkers on Innovation, like Gary Hamel, Costas Martides and so on.
I'm preparing my MBA dissertation on the subject of Innovation and this book offered the best insights so far.
Mind you: this book is NOT an easy to follow 5-step guide to innovation walhalla. You really have to think for yourself!
My overall opinion: highly recommended.

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