Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches (Research Methods for the Social Sciences)

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Product Description

This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.

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This book is very good if you are interested in learning more about research methodology. The price is also good and it is easy to read.

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