The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law

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Product Description

To compete effectively in digital business markets, you need to understand how the law affects your digital technology business.

The contents include detailed plain English business and legal guidance on:

* Intellectual Property for Digital Business
* Digital Contract Fundamentals
* Open Source
* Development and Consulting
* Software as a Service
* Software Licensing and Distribution
* Web and Internet Agreements
* Privacy
* Digital Multimedia Content and Distribution
* IT Standards
* Web and Mobile Technology and Content Deals
* Video Game Deals
* International Distribution
* Legal Affairs Management
* Forms Appendix in the book and downloadable online 38 sample forms for deals and transactions and for the Web

The content goes from the basics to advanced topics such as off-shoring, anti-circumvention, open source business models, user-created content, reverse engineering, mobile media distribution, web and game development, mash-ups, web widgets, and massively multiplayer games.

This book is designed to empower you to:

* Understand the interaction between law, money and technology
* Obtain and exploit a portfolio of IP assets
* Build and reinforce positive relationships with other companies
* Leverage your technologies
* Manage risks in markets with many uncertainties
* Make better deals and close deals more quickly
* Act more decisively and confidently in legal matters

This book will make you much smarter about spotting issues, perceiving risk, thinking strategically, setting priorities and using legal services effectively and efficiently. This is the most comprehensive layperson's book on the subject.

Key Features:

* A "need-to-know" legal companion for those competing in digital business markets in the US and around the world

* Points out the relationship between legal issues and business strategies, needs and goals

* Based on 15 years of legal practice in all aspects of digital, IT, software and computer law

The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law Review

If you are a digital media focused contractor/consultant/freelancer, an entrepreneur across any industry, or above the director-level within your organization's IT/IS group, this book needs to be on your desk!

Since the mid-90s I have been working within the digital world. I currently head the digital practice for an advertising agency with regional, national, and global clients.

Since I picked this book up over a month ago, I have referenced it at least 3-5 times per week.

I have used it for:
- guidance (web and mobile deal making)
- reference (open source licensing and usage)
- direction (~40 sample agreements and a critical section around beta-testing agreements)
- education/learning (clearing content for applications and legal rules for mashups)
- curiosity (the entire video game deals chapter)
- enlightenment ("clickwrap" verse "browserwrap" agreements)

If you have ever:
- googled for example legal agreements
- reused someone elses website T&C, privacy statement, etc.
- thought about creating a site/app that utilizes user generated content, scraping, mash ups, syndication, social media distribution, etc.
- engaged with a company as a vendor or used technology vendors
- worked with global-focused businesses, trademarks, or digital properties
- looked into patenting an idea/invention
- started your own digital-based company
- (and I could go on and on and on)

... then get this book!! It is a companion. It is a reference. It is a critical resource to have in your office.

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Random learning: It is legal to use a competitors trademarked brand names within the meta-tags of your site.

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